Julia Slanina is the Founder and CEO of Treehouse Medical, which strives to empower women and women’s health issues through femtech software. Treehouse Medical does so by building a digital care management platform designed to help allied maternal healthcare providers support their clients through an accessible and innovative community.
Treehouse Medical works with clinics, sole practitioners, agencies, and health care networks interested in offering their client network an integrative tech solution for the maternal-fetal and early childhood community.
The femtech space is up and coming and supports the health of women through technology. Treehouse Medical’s mission is to tackle some of the world’s most significant issues in healthcare, starting with building a leading care management solution for the maternal health community.
As things stand now, raising capital for a femtech business in North America is a challenging endeavor. Investors are predominantly male, and often when presented with a femtech idea, the response is usually discomfort and a lack of interest or engagement.
Women have a significant impact on the economy and supporting women’s health impacts the health care and the strain on health care systems. When a woman thrives after childbirth, it benefits the economy as a whole.
Women need investors who are willing to see the benefits of investing in femtech. When women’s health is thriving, there are reduced pregnancy-related complications. When women’s health is at the forefront, the economy is more robust, with less strain on the healthcare system.
Two significant challenges happening in femtech that need to be addressed:
More light on an industry that is growing
Femtech is a newer industry that is growing but still has a way to go. Talking about the childbirth process and ensuring women get the support they need through proper health care is a priority in North America. Although maternal support is widespread in femtech, other issues in women’s health such as cancer and mental health need attention.
The importance of having female investors in the room
The more female investors that are in the room, the more funding will go to women-based businesses. Sadly only 2.3% of venture capital went to women in 2020. As men are primary investors for companies that are raising money, the options for women might be limited. Almost 90% of investment decision-makers are male. Due to this fact, conveying the needs of women and unleashing the full potential of the femtech market is a big challenge.
The bottom line is that femtech is expected to grow to $60B by 2027. However, despite investors being more interested in femtech, the industry remains underinvested. Women are continually fighting for equality, and that includes equal rights to health care. On average, women make up 49% of the world population and deserve equal access to top-notch health care. Investing in femtech businesses is essential to the economy.